The goal of any content program is to drive high-quality traffic to your brand’s website and build relationships with your audience. Search engine optimization (SEO) strategy This is why it’s necessary to not only have a plan for creating content, but also one for delivering it effectively.
Strategic content meets consumers where they’re at, when they need it. As much as we’d love to believe everyone is eagerly hitting refresh every 10 minutes in hopes of reading our latest blog post, that’s just not the case. Content activation uses planning and technology to create, streamline, and bring content to life in order to meet business goals.ĭriving awareness depends on getting your content in front of the right people through an active content distribution strategy. Determining a content strategy is only half the equation putting it into action is the other. Unfortunately, effective content marketing doesn't subscribe to the simple philosophy of "If we build it, they will come." What is content activation? Content activation refers to the processes, competencies, and tools needed to execute your content strategy and promote it efficiently and effectively across channels. One of the biggest mistakes content marketers make is thinking that, once they hit “publish,” the job is done.
But all too often, marketers miss their target. A powerful content strategy has become the bullseye of modern marketing.
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